For Japan Update #3

$4000 in under 24 hours. 23, to be exact.

My goal was to raise $1000 total, just as much as I could to send over. As it got moving yesterday, and we hit the $1k mark in only a few hours, I moved that goal to $5k, thinking it could happen in a couple weeks time. Now we're almost there, and I can honestly say the sky is the limit now. If we do even half of this every day, we'll raise well over $30k for the relief efforts in Japan in the next two weeks. 

I've been receiving emails from all over the world with kind words of encouragement, thanks, and even offers to fly out and help! As I sit here, shaking a little, my eyes misty, I can only thank everyone back. It's a privilege to have the ability to organize this, and without every single order, it wouldn't be possible. 

Now, for some numbers- I haven't had a single person ask exactly how much of each order is going to the Red Cross, and in all honesty I won't be able to answer that until the sale is completely done. However, like many manufacturing processes, the price of production per piece goes down as the number of pieces goes up. Originally, we were looking at $10 per bracelet profit, which would all go to the Red Cross. Right now, we've sold about 280 bracelets to make $4k. Thats about $14 per bracelet going right to the Red Cross. This number will only go up as more are ordered! I will absolutely be posting financial info in full disclosure throughout the sale, as the numbers change we'll update the blog etc. 

This is very exciting, and I hope everyone feels super great about what we're doing to help a beautiful country and people in distress. 

Comments

[Andrew M]

Great job Eric and everyone else helping with blog posts, RT's, link sharing and everything else going on.
This is awesome